Fish Tank - Case study.

Writer/Director - Andrea Arnold.
Independent film, part funded by BBC films.
Additional funding: UK Film Council (Prints and Advertising Fund - £70,000, New Cinema Fund - £644,000 and Development Fund - £20,000)
Production budget- 1.8 million.
2010 BAFTA - best British film.
40 cinema screen  releases.
Main Cast- Katie Jarvis (Mia), Michael Fassbender (Connor), Kierston Wareing (Joanne), Rebecca Griffiths (Tyler)
Genre - Drama, Social realism.
Production - Kasander films, Arnolds film company.
Narrative - Feisty 15 year old girl, Mia lives in the rough part of Essex with her 'tart' of a mother and little sister Tyler. She had been thrown out of school and is aimlessly wasting her days away. Mia begins a peculiar relationship with her mothers new boyfriend Connor who encourages her love for one thing only, dancing.

Movie poster analysis.

The main colour running throughout the poster is white, this creates the theme of love, it connotes purity. Also, the actors names are in pink, this is done as its more of a feminine colours which gives the impression the target audience is females and that the genre is romantic.

The dominant image really draws the poster together. Typically, the characters are young and beautiful. You can tell through the body language that the characters are in love, the light in the background shinning on them emphasises their happiness.

The title ‘The Vow’ is central making it the main focus point aside form the dominant image,  again the title is white which connotes purity but it also stands out making it easy to read. Underneath the title is reads ‘inspired by true events’ this is cleverly done by the designer of the poster as it entices the audience to want to see the film. The page layout if simple yet effective, it gives the audience is clear understanding that this is a romantic film without giving to much away  as we don’t get an idea of the setting for example.